Video Marketing Story: Seekify’s “How To Build A Great Startup Team!”

Never get too obsessed with your competitors, learn your own lessons from the mistakes you make. – Arihant Jain

Startup recruitment is a tough nut to crack and every startup founder realizes this in due time.

In order to solve this problem, Arihant Jain (Co-Founder, Seekify) and his team decided to create a Recruitment video. The objective was to convey a story that would appeal to the audience and help Seekify in attracting the creative minds.  

However, the main challenge was to conceptualize the right flow to make the viewers glued with the concept.

But Arihant and his team that includes – Vaibhav Adlakha, Ajeet Kushwaha, Ashima Tiwary, Aakash Suri, Udit Verma, Aman Pandya, and Nitin Wadhawan did a great job with minimal resources but maximum creativity.

Final outcome came out really well and everyone in the team took part to make it a success. That’s the beauty when everyone comes together to build something great together. 

Video distribution – Visual content is more appealing and attention grabbing. They have used their brand YouTube channel to distribute this video. Also, promoted organically on various social media platforms. 

Arihant added – “Our major learning from creating this video are

• Storytelling that dazzles audiences is crucial for the success of your marketing campaign.
• Brand positioning and messaging play a vital role in this campaign and we tried to make it unique and inspiring”.

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About Arihant (in his own words)

I’ve had a privileged life – living parents, great home and an amazing education. I always had a creative side growing up and enjoyed art, design and making things with my own hands.

This continued through my schooling and even when I went to college at Stanford University – where I took up filmmaking as a hobby, was a part of the club and made a few films including my own short film.

I also studied film at Stanford and participated in many other creative outlets such as teaching my own class at Stanford on The Beatles.

I also studied abroad at Oxford and at a floating University. My MBA at INSEAD involved a lot of travel and a great education. 

My career has involved a lot of startups such as being a part of Google headquarters just post their IPO.

I was the founding team at HealthKart and 1mg where we took the business from scratch to blitzscaling through the e commerce boom years and now stable businesses.

I also co-founded Joe Hukum – a global pioneer in the chatbot space and sold that company to Freshworks. For Freshworks, I was part of their GTM/.

Business leadership team and built out their Middle East and Africa business. Now, I’m the founder of Seekify and enjoying the easy but hard days of building a startup.

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