Top 15 New Zealand Startups With Best Explainer Videos
Disclaimer: In order to recognize startups and help other startups and SMEs, we at Vidsaga.com (a global marketplace for Organizations to create awesome videos) have compiled this list.
This list is not in any particular order.
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These days, a huge part of a company’s marketing efforts are designed to help build trust and optimize its sales funnel.
Videos are a perfect way to build trust with the audience. They act as a bridge that links what a brand says to who it really is, allowing customers to peer behind the scenes and get to know the brand.
Explainer videos are one of the most potent resources for Video marketers today, these videos are aimed at describing a company’s products or services in a way that not only resonates with its target audience but also increases the company’s conversions.
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Here is a list of “Top New Zealand Startups With Best Explainer Videos “
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1. Marsello-
Marsello is an all-in-one marketing platform that combines data-driven automation, email, SMS, and loyalty programs to deliver smart, targeted marketing for the best results.
It is built for Retail and eCommerce businesses and integrates with Point-of-Sale and eCommerce platforms.
The explainer video clearly demonstrates that Marsello is a comprehensive marketing platform with the use of simple graphics and an attractive voice-over.
The video clearly explains how omnichannel retailers can increase their sales using the Marsello platform.
2. Farrago AI-
Farrago is a machine learning platform that allows users to quickly analyze data to build accurate predictive models.
It easily solves complex data problems that help data analysts and business owners make crucial decisions.
Farrago’s introductory explainer video shows the complexities of machine learning and difficulty in predicting the future for businesses.
The video explains the working of the Farrago software in a very simple and precise manner and how it can help non-data science users to build a predictive model.
This video is a complete package to understand their platform.
3. Kami-
Kami is a leading digital classroom app that creates flexible and collaborative learning environments.
It transforms static documents, PDFs, images, or other learning resources into an interactive experience ready for expression, analysis, or debate.
The explainer video by the startup makes great use of stock footage and graphics to explain the working of the Kami app.
This 60-second video explains effectively how the learning environment can be improved for students by using this app. The use of bright colors and attractive voice-over definitely catches the eyes of the viewers.
4. Our energy-
Our energy is an energy technology company whose mission is to create a world where community-driven energy is economical, reliable, and sustainable for everyone.
Their online platform matches real-time data from those producing their own electricity with others in their communities
This explainer video has engaging visuals, well-paced animations, and subtle background music that bring out the company’s mission and vision in a very effective and precise manner.
5. Proppy-
Proppy is New Zealand’s most transparent property marketplace and leading online auction provider.
It is a smarter way to buy and sell real estate as it has removed the need for the traditional bricks and mortar offices, allowing them to reduce their costs and pass on the savings to their customers.
The startup’s explainer video has interesting graphics and animation which precisely explain the company’s main value propositions.
6. Hnry-
Hnry is the all-in-one online service that automatically pays and files all taxes for contractors, and sole traders so that they do not have to worry about tax compliance.
This revolutionary service simplifies the tax filing process for its users and allows them to eliminate financial hassles.
In this explainer video, through the use of live footage and graphics the company explains its services and how its clients can benefit from them.
Though the video is 30 seconds long, it does not fail to catch the viewer’s attention with its simple use of graphics and animation.
7. Xero-
Xero is online accounting software for small businesses with 2.38 million subscribers globally.
The company’s purpose is to make life better for people in small businesses, their advisors, and communities around the world through the software.
This video contains all the elements that an explainer video must-have. From attractive graphics, smart text animations to interesting background music, this video has it all!
It explains the working of the software in an interactive and easy-to-learn manner with the perfect use of graphics and animation.
Kudos to the Xero team for this amazing video!
8. Vend-
Vend is a cloud-based point-of-sale and retail management software company. It helps businesses to manage inventory across multiple outlets with a centralized product catalog.
Vend’s software allows merchants to generate reports on sales, inventory, and customer behavior.
This 2-D explainer video uses simple graphics and subtle colors to demonstrate how Vend helps its users to transform their business.
It clearly explains all the features that the software has to offer in an efficient manner.
9. RedShield-
RedShield Security is a leading manufacturer and designer of innovative security systems for the Home, Office, and the Individual.
The company offers unique security solutions that protect systems such as Govt apps, online banking apps, eCommerce, and customer portals.
The video starts with addressing the problems of security with web applications and then describes RedShield’s unique solutions that help in solving these problems.
With simple graphics and a detailed voice over they clearly explain their key message in the video.
10. ExtraOrder-
ExtraOrder is an innovative foodservice technology that allows the customers to place an order or pay a bill directly without waiting to grab the waitstaff’s attention making their dining experience hassle-free.
This short explainer video by Easy Order effectively explains how this unique app can connect customers directly to a restaurant’s kitchen or bar making a customer’s dining experience easy and relaxing.
Although the video has no voice-over, the attractive graphics, and well-paced animation effectively explain the company’s message.
11. Galaxy Home Decor-
Galaxy Home decor is one of the best Canopy Carport installers and suppliers in New Zealand.
They provide personalized and custom-made products to suit their customer’s outdoor decor necessities.
In the explainer video, the company has used storytelling techniques to demonstrate its products and their unique features.
The use of story, beautiful imagery, and graphics makes this video a complete package.
12. LawVu-
LawVu is a legal operations platform for matters, contracts, and spends management for in-house legal teams.
It is a unified combination of productivity and collaboration tools built specifically for in-house legal teams
The video has no voice-over but the interactive graphics, text animations and soothing background music grab the attention of viewers easily.
It explains the platform’s working and how it can be utilized by legal teams to improve their productivity.
13. PaySauce-
PaySauce is a cloud-based fintech business that delivers SaaS payroll solutions for New Zealand SMEs. The PaySauce mobile app is a business’s digital connection to its employees.
Employees can use it to fill in timesheets on the move, submit leave applications, access payslips and send messages to their boss.
This short and simple video explains how the PaySauce app can help to soothe a business’s HR admin headaches.
The video has simple motion graphics explaining the platform and a voice-over to support the graphics.
14. Tend-
Tend is an online platform that uses cutting-edge technology that allows people to securely see a doctor or nurse from their bedroom, workplace, or wherever they are making healthcare easily accessible.
The video has appealing graphics and a voice-over that explains the Tend app’s features through a story in a creative way.
A viewer can easily understand how they can operate the app and utilize this unique solution for their video after watching this video.
The video efficiently explains the app’s purpose which is one of the most important elements of any explainer video.
15. Mevo-
Mevo is New Zealand’s first electric car-share service – with the dream of redesigning the way cities move. Mevo is offering an innovative alternative by removing the hassles of private car ownership.
This short explainer video serves as a comprehensive guide for the viewers to learn how Mevo works.
The video uses simple graphics coupled with a voice-over to explain step by step working of Mevo making it easier for users to understand and use the app.
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Our Selection Criteria for Startup Explainer Videos
- Creativity
- Well written script
- Entertaining/ Interesting
- Clear and simple explanation
- Music choice
- Properly defined CTA
- Engagement
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