Top 5 Indian Startups with best Company Story Page
Humans like stories and they are telling stories since that time when they did not know how to speak and will continue telling stories till eternity.
Stories are important for businesses too as stories sell and not just your clients but all your stakeholders buy them
Early stage startups often face trust issues from stakeholders be it investors, employees, vendors etc. and a well written company story with founders’ thought process and their journey actually help them in getting that required credibility.
In order to help other startups, we have compiled a list of 5 Startups who have written their ‘Company Story’ clearly and interestingly. We have also compiled a list of best practices below that.
Disclaimer: This list is not in any particular order. The idea behind compiling this list is to learn from these startups and at the same time share this learning with other startups
Top 5 Startups in India who have written best Company startup story
1 rel=”nofollow” Mamaearth
They have built a personal connect in the first line Itself
They clearly explained what the difficulties they were faced. What was their motivation behind starting up? What they want to achieve? And for achieving it, what they are doing in the present.
We could very well relate with each and every sentence.
2 rel=”nofollow” Rawpressery
They have used the visuals in the best way possible. They have not used long lengthy paragraphs but they explained the whole journey in a very visually pleasing manner.
3 rel=”nofollow” Driveu
Their narrative starts with how they started from zero and how they have established themselves. The gradual steps they took. Their story covers all the aspects with the use of relevant images.
4 rel=”nofollow” HealthifyMe
This is the best example of “be yourself”. They are creating a positive impact in the reader’s mind with this authentic and unique story which includes their struggles and it shows their never give up attitude. The readers feel connected with them from the beginning to the end.
5 rel=”nofollow” Myupchar
What a simple way of presenting a story!! How they started? What they want to achieve and their mission everything is explained in a simple way with authenticity to their Hindi demographic target audience.
Why company story?
1 Company Story Conveys Thought Process – Your company story helps your thought process behind starting up. What was your motivation behind this? How you came up with this particular idea/ solution? How you identified the problem?
2 Company Story sells – When you are selling online, you do not have the liberty to talk to your customer as one can do in offline world and build trust. A good emotional company storyy adds that human angle to your offering. It shows that people behind this are not robots or but real humans solving real problems with passion and vigor.
How to write an effective Company story?
An effective company story should include these parts:
1 Problem Identification
2 Proposed Solution.
3 Challenges faced
4 Failures
5 Achievements
6 Learnings as an entrepreneur
How to get started?
1 Take a paper and jot down everything related to your starting up. What all happens in the past?. How you came up with this idea? what was the genuine reason behind starting this? What the startup is doing in the present. Are you able to solve the problems for which you started the startup? Future plans? etc.
2 Spark the emotional side in your visitors’ brain. Include the emotional side to your story like pain, humor, fun, ups, downs etc.
3 Be yourself. The language should not look artificial or preachy. Trust me its intuitive for readers to gauge/ identify the fake/ made up stories
4 Use visuals / photos. Use real life photos of yourself (founders), team, first office etc to add more reliability and visual appeal to the story
5 Include Failures – As Winston Churchill said “Success is stumbling from failure to failure without loss of enthusiasm”. Basically failures make us human and we must include them in our company story
Conclusion
Tech businesses generally lack human interaction but a nice company story can somewhat compensate for that.
If you think we have missed a startup or you want to suggest something, please write to us at team(at)vidsaga(dot)com and will include your suggestion as well.
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