Learn why YouTube video marketing is worth for small businesses from Ranjan Ratnam

Ranjan Ratnam is the managing director of “Clixpert” – a digital marketing agency.

In this article, he shares his knowledge of YouTube marketing for small businesses, how marketers can create YouTube videos and the best YouTube SEO practices currently.

1. Tell us about your life journey, Ranjan?

My life journey is full of real-time lessons. I am very lucky to experience those real-time lessons since money can’t buy those experiences.

I was born in Sri Lanka to a wealthy businessman, but from childhood, we were taught how important investment and hard work is. Family expectations were very high for me to take over the family business along with my 2 brothers. Like other boys, I was playful and always wanted to become a cricketer.

Things changed dramatically when I started my higher studies in Sydney Australia. I completed my bachelor’s in E-Commerce and Information systems. Soon after my studies, I started working as an intern for one of the leading Google Adwords resellers. At that time there were just a handful of companies that were Google resellers. I had some amazing mentors and seniors who helped me to be where I am.

2. Please tell us how marketers can create YouTube videos and leverage video marketing.

Businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries

For businesses that don’t have the resources to create videos from scratch, Video Builder is a free beta tool from YouTube. You can choose from a variety of layouts based on your message and goals, customize colours and font, and quickly generate a short YouTube video (6 seconds or 15 seconds). 

3.  Is YouTube video marketing worth it for small businesses?  

Given the current environment, many businesses are shifting how they communicate and interact with their customers and are turning to videos to create new and maintain connections.

4. What are the best YouTube SEO practices currently?

Fresh original content I can’t insist on this more!  For optimal engagement on YouTube, keep our videos around the two-minute mark.

Create engaging in-depth video assets how-to tutorials, FAQs, customer reviews, Vlogs, company videos, about successful employees, workplaces, product videos, etc

5.  What hacks and tips you would like to give to someone who wants to start with Video Marketing?

For any marketer, it is important to understand Youtube marketing is a long term game and don’t look for shortcuts. 

Utilise Insights: Constantly check your Google Analytics, YouTube analytics, and the search console for traffic updates. Consumers are building new routines, harnessing the content from the presentation, and start making it a habit to look at a platform’s viewership trends to inform your creative direction and your media strategy.

Understand your viewers and come up with a variety of engaging videos. trial and error is the best solution towards user experience.

The 3 key areas for your strategy are keywords, content optimisation, and engagement.

Read my article for more information

Paid Ad Campaign Start with some paid YouTube ads, this will help you to analyze and unlock essential metrics which can be useful for optimizing the videos

Follow your favourite channel: Learn from your favourite channels and Youtubers and pick up the best practices they follow

Influencers: Look for influencers relating to your brand, product, or service. 

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.