Learn how marketers can plan and start Youtube marketing from Marcus Ho
Marcus Ho is the founder of Asia’s fastest-growing and award-winning digital marketing agency, Brew Interactive. Over the last 12 years, Marcus, alongside his team has worked with numerous multinational brands such as Hitachi, Unilever, and Shell to grow their content marketing efforts effectively. Marcus is also the author of the national bestseller book, “Social Payoff”.
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Read on to know more about Marcus and YouTube video content marketing
1. Tell us about your life journey, Marcus?
My entrepreneurial journey started right before I finished my national service (NS). Most of my peers in NS were planning on going to Ivy League universities, but I wanted to try on the path less travelled. So I started an e-commerce business, selling tech accessories. Back then, I knew nothing about business, so the first thing I did was to go to a consumer electronics show to distribute flyers.
Not surprisingly, it didn’t work. So I started learning about SEO (Search Engine Optimization), and display advertising, which slowly helped to build up the revenue stream for the e-commerce business. But lucky for us, Facebook ads back then just launched around that time period, and we took advantage of it. The e-commerce store’s sales exploded, and we rode that trend well.
The business was sold to a PE firm after that. And then I started my digital agency around 2011. At our biggest point, we grew to around 35 staff members. In 2015, we got acquired by a fintech company, but 12 months into our acquisition, the agency went downhill, with debts piling up for the first time, and unpaid vendors.
So in 2017, I made the difficult decision to take over the agency again, paid off the company’s debts and unpaid vendors with my own money, and started everything from the ground up. It was a challenging turnaround attempt, but I’m proud to say that we’ve managed to turnaround the agency and even won two industry marketing awards by the end of the year.
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2. Is Youtube marketing effective for small and medium enterprises?
Very! As a digital agency, we’ve been doing it ourselves to bring more traffic and leads, and the efforts have been paying dividends in recent months. We now start to offer it as a service for our clients too.
3. How can YouTube marketers plan and start video content marketing?
There are a mix of items here. YOu want to start by using relevant keywords in your title, description and tags. More information can be found in my article here – https://www.searchenginewatch.com/2019/03/12/eight-tips-to-rank-videos-on-youtube-in-2019/
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4. What type of video content should businesses focus on for YouTube?
It doesn’t matter whether it’s in 2020 or 2025 here. Businesses should always focus on creating content that is edutaining (that’s a mix of educational and entertaining). There are many ways to achieve that, but you’d want to focus towards that direction.
5. What mistakes should newbie marketers avoid when it comes to YouTube SEO?
Most people try producing content on YouTube only as a small pilot test. If you take that approach, you would never expect to see the results, I can almost guarantee you that. You’d want to focus on consistently creating content, at least once a month (better yet if you can do once weekly, or even daily!). And remember to be patient with the results. It will come, I can promise you that!
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About Vidsaga
Vidsaga is a global marketplace for Organisations to create Videos. Consider it “Upwork/ Fiverr for videos” with Creative script writing and professional project management.
