“The common mistake is not using contextual platforms to serve the video ad.” – Ruchika Varma
Our research with mental health experts and affected parties told us that the first man...
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“One of the key shifts we made for this campaign was to solely release it on digital” – Jay Mavani
“Our main learning from this campaign series was the affirmation of the creative risk w...
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“A common mistake made by marketers is falling into the trap of selling too hard.” – Joy Chatterjee
“Sometimes success cannot be quantified by the number of units sold or the number of comments/shares on a video. It is much more than that.”&...
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“Biggest mistake we make is, seeing short-sighted data, & easy-to-convince management approach, while designing a campaign” – Komal Gupta
Deepawali Apni Si was a simple pep-talk on bringing people back to basics which is spen...
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“The biggest mistake that one must avoid while planning ad campaigns is not evolving with time”- Vinod Kumar Gupta
“We believe that without a clear, thoughtful and differentiated concept, it is very dif...
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“Lack of trust and chronic fear of getting it wrong are your worst enemies.” – Jordi Martinez
“Creativity is extraordinary, it can come from anywhere and exists in everyone”. Jordi Martinez, Creative Lead at
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“Sometimes the strongest and most innovative of ideas lie in the most basic of truths or insights” – Jay Mavani
“The more you deep-dive into the understanding of the who, what, why, when and wher...
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“One of the most common fallacies marketers fall prey to is to solve problems with money.”- Chaitanya
The Babloo Artist video attempts to capture this narrative in the most comprehensive manner and therefore comes across as a short film than a...
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At Jockey our approach to arriving at a campaign is quite structured and conventional – Karthik Yathindra
“The campaign opts to communicate differently and chose to address the larger market making it a lot more inclusive exactly what Jockey...
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Our guiding principle is “What is the most authentic route ahead that benefits the brand” – Kartik Johari
“Be authentic, honest and meticulous. Ther...
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