“One thing that marketers should always keep their eye on, is competitors. It’s not spying. ”- Nishit Nanda
“We should not always run after a trend, we should first know wha...
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“It is important to feel the film, and see if it touches your audience” – Falgun Bhatt
Audiences don’t want to watch your ad. They want to watch a story, a touching moment, a...
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“Be process driven, creativity is subjective. What I like you might hate and vice versa” – Gaurav Mehta
"The reason to buy a car has changed drastically. Earlier, maybe it was still an aspiration product but it’s on its way...
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“A major mistake brands do is to either copy or ignore what their competition is doing.” – Devang Mehta
"Each campaign should only have one clear-cut objective. Macro division of objective can be a Branding campaign versus ...
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“Success is moving both brand equity & business metrics in an incremental way” – Abhishek Shah
“I do take decisions based on gut feeling sometimes. However, when it comes to designing brand campaigns that can conne...
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“Keep it short, messaging should have a natural connect to the occasion and visual appeal.” – Ashish Sharma
"The single line brief given to the agency was to bring out the most important aspect of Aegon Life Insurance i.e. to h...
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“Media clutter coupled with decline in attention spans are leaving brands with a tough path to tread” – Rohit Malkani
“At Crompton we have been working to keep strengthening our understanding of the consumer and uncover the little ...
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“We Wanted People To Take A Pledge To Reply To Messages Sent By Seniors No Matter How Busy They Are” – Piali Dasgupta
“The campaign is based on an interesting insight – which is, every time a senior citizen in your life sends you a meaningless forward like “G...
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