Experts of every industry are analyzing the effect of  COVID in their industry. 

Video marketing experts also have some observations and understanding of the situation and its effect on this industry. 

As a community initiative, we at Vidsaga.com have conducted a ‘Sentiments survey’ and asked the expert video marketers their opinions and observations on the effect on COVID in video marketing and how marketers should deal with this situation. 

Check out what they have to say.  

Here is the complete report – Covid19 Video Marketers’ Sentiments Survey by Vidsaga

Any specific observation regarding video marketing you would like to share?

“People are scared and this is very obvious, others are just being experts with no real expertise on the subject. The pandemic should be discussed by experts on the subject and not any experts. Cheer talking as well as spread, but the focus is the aftermath of the pandemic as the world will definitely change”.   – Dr. Islam Gouda, Strategic Marketing Manager

“More people are flocking towards courses and webinars now. If you can get into the space of educating people on some topic or another, it would be a great lead-gen source for your company and also a great time to give your social media a boost”. – Rapti Gupta, Content marketing head, Instamojo

“It’s time to double-down on empathetic, educational content. It’s time to update the rest of the world about how your industry has adapted to the new rules with easy-to-understand videos”. – William Schultz, Youtube Video Marketing Expert

“Now is actually the time to ramp up video marketing. With a captive audience and a creative approach that is sensitive to peoples’ hopes and fears, video is more powerful than ever. There will be life after this crisis. Video marketing will make sure you’re ready for it”. – Paolo Kernahan, On-Camera Coach and Instructor

“Yes, I believe this is an opportunity for video marketers to make use of increased screen time online for the users with less distraction”.  – Charu Pandey, Head of Marketing – Ziwo

“I think it is all over the news but the consumption of video has spiked and platforms are rewarding marketers focused on this content”. – Siddharth Sharma, Director & Inbound Marketer – Karix

“Facebook and Instagram ad costs are down as much as 40%, so now is a great time to use video and advertising combined to stay in front of customers and potential customers”.– Janet E Johnson, Social Media Marketing Specialist

“It’s a good time TO PRODUCE THE CONTENT.  If businesses (SMB) don’t have the budget to promote the content or fired SMM-specialists now, it’s a good time to produce ANY video content for Youtube mainly. Because of Instagram & Facebook or Twitter posts “alive” only for a few days/ a week. But on Youtube when you upload a video, this content is visible always and youtube may recommend this video at any time in the future. I would suggest TO PRODUCE A LOT OF VIDEO CONTENT right now, even if you don’t have the best cameras. Use your iPhones or simple action cameras; talk to your audience, discuss the niche you’re in with your audience, be alive, and be online.” – Aleks Netsivka, Founder – Utubeo

“Good partners should be able to help clients navigate this new landscape through innovation and smart influencer marketing of video content.” – Mike Melli, Co-founder & CRO, Miss Malini

“As video marketers, and marketing pros we need to understand that we’re all experiencing this crisis together. Any marketing that we do, should be done within the context of the COVID-19 pandemic. This crisis is rapidly changing the world right now. It might not be obvious, but even when things go back to ‘normal’, it’s going to be a new normal, with virtual events, video-on-demand, and online classrooms becoming a norm. The level of Video-on-demand and live streaming adoption we’re experiencing right now is unprecedented. It’s not just businesses who are adapting, but the audiences. Social distancing is creating a new landscape of video marketing, and we can all accept it, grow with it, or fail.”– Amir Shahzeidi, Youtube SEO Expert

Also, Check out the changes video marketers should make in video marketing strategy.

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.